New Hangzhou company website: a client asks for a few peer case studies, but the pages are still empty — fill in case studies first or launch first?

When a new company in Hangzhou builds a website and has no case studies or qualifications, we do not recommend fabricating case studies to fill the space. Based on 2026 project delivery experience, when clients search for a company name, they first verify whether the legal entity is real, whether they can find a contact person, and whether the service scope is clearly stated. A common approach is to write enough verifiable facts. The typical budget range is about RMB 5,000 to 15,000, and the timeline is 2 to 4 weeks. First make clients willing to reach out, then gradually add real case studies.

Why "no case studies" on a new Hangzhou company website does not mean "no content"

Hangzhou clients often search a company name before discussing cooperation. B2B procurement and channel leads, especially in Binjiang, Future Sci-Tech City, and Xiaoshan, look at the website, Qichacha, maps, and platform stores at the same time. No case studies does not mean there is no content to write. What clients really care about is whether you truly exist, whether you understand their scenario, and who to contact if something goes wrong. If the page only says "professionally engaged in XX for many years," it looks like a template site, and the client can see through it after two questions.

Hangzhou has many e-commerce, livestreaming, SaaS, cultural and creative, and manufacturing supply chain companies. Different industries have different content requirements for a new company website. For e-commerce supply chain companies, clients care more about shipping speed, return and exchange rules, and the contact person. For business services companies, clients care more about the delivery process, responsibility boundaries, and response time. Writing these clearly is more useful than putting up three fake case studies.

• Verifiable: full company name, office area, service radius, contact method.
• Understandable: what you do, what you do not do, deliverables, timeline range.
• Contactable: at least one of phone, WeChat, or form works, with response time stated.
• Checkable: page information stays consistent with business registration information, map listings, and platform stores.

What Hangzhou clients judge first when they look at a new company website

For a new company website, more content is not always better. It should be arranged in the order clients judge. Based on 2026 delivery experience, trust can be broken into four layers: first confirm whether there is a real person, then confirm where they are and whether they are local, then see whether they understand my business, and only then look at whether there are case studies and qualifications. If an earlier layer is missing, writing more later still makes trust hard to build.

1. Openable and contactable: mobile access works, phone or WeChat can be answered, and forms get a reply.
2. Entity and location: full company name and office area down to district or street, with service radius stated.
3. Service and delivery: service content, deliverables, cooperation method, timeline range, FAQ.
4. Expertise and boundaries: terminology explanations, applicable scenarios, what you do not do, risk notes.

Many Hangzhou clients come with a specific scenario: they want a quote, samples, proof of delivery capability, or they may want to judge whether you are a shell company. Each layer corresponds to a page or module. If clients can reach their own conclusion after reading, they do not need to ask again and again.

When there are no case studies or qualifications: content fill-in methods and option comparison

When there are no case studies, a common approach is to shift the content focus to capability evidence and process evidence. Capability evidence explains how you do things and by what standards. Process evidence explains what you have done and what records you can provide. If qualifications are not available yet, do not write unverifiable rankings, scale, or endorsements. You can write real statuses such as "application in progress" or "submitted," or leave them out for now.

The following three content types can be combined by budget and timeline. The numbers are experience ranges; the specific figure depends on page count and how complete the materials are.

• Option A: Capability content — process descriptions, service standards, FAQ, terminology explanations. Lower cost, timeline about 1 to 2 weeks. Suitable for consulting, software, design, and other service companies.
• Option B: Evidence content — real office photos, equipment photos, delivery checklists, redacted contract samples, process records. Medium cost, timeline about 2 to 4 weeks. Suitable for manufacturing, supply chain, and engineering companies.
• Option C: Relationship content — team roles, service commitments, response time, contact-person system. Medium-to-low cost, timeline about 1 to 3 weeks. Suitable for local services, agency operations, and channel partnership companies.

By comparison, with a budget of RMB 5,000 to 8,000, you can usually only cover Option A plus basic pages. With a budget of RMB 10,000 to 15,000, you can add Option B content and do mobile adaptation plus basic SEO. If clients mainly close deals locally in Hangzhou, the contact-person explanation in Option C is often more practical than case studies.

Applicable and non-applicable boundaries: which new companies should build first

A new company website first solves whether clients dare to contact you after searching, not whether they buy immediately. If clients will search the company name before cooperation, or the company needs to take part in bidding, channel partnerships, or hiring, the website is worth building as a basic version first. Conversely, if clients only order through a platform store, only communicate via private WeChat, and there is no short-term brand search demand, there is no need to rush the website launch.

• Suitable to build first: B2B project-based companies, companies that need to bid or pursue channel partnerships, companies with strong hiring needs, and Hangzhou companies whose clients actively search the company name.
• Can be delayed: e-commerce sellers that only sell through platforms, small teams whose clients only close via WeChat, and companies with a very tight budget and no customer acquisition plan.
• Boundary note: If the company has not yet confirmed its legal entity and office address, it is better to wait until the business registration information is stable. Otherwise, filing and page information may need repeated changes.

Delivery scene: trade-offs when rushing a website before an exhibition

This is common in Hangzhou projects: the client is exhibiting or bidding next month, the only materials are a few photos on the boss's phone, the budget is tight, and there are still no case studies or qualifications. During delivery, first verify the entity information, office area, service scope, and contact person. Leave the case study slots as a "delivery records" placeholder, and do not make up company names. The trade-off is that after real projects come in, you need to come back and fill in content, usually adding 1 to 2 more rounds of revisions. By typical ranges, a basic version goes live in about 2 to 4 weeks with a budget of about RMB 5,000 to 15,000. Although it is less lively in the early stage, it is more stable than launching fake case studies and being questioned by clients.

FAQ

Can a new Hangzhou company build a website before it has a business license?

Usually, it is not recommended to go live first. Filing and platform verification both require entity information. If you start under a personal name and later change the entity, you often need to redo the filing, which wastes time instead.

With no case studies, will writing "served e-commerce, manufacturing, and other industries" be seen as made up?

Writing industries is fine, but do not write specific client names or fake project data. Explain the specific delivery content. Clients care more about whether you understand the process than about the number of case studies.

If the budget is limited, can I start with a single-page website?

Yes, but a single page suits short-term scenarios such as exhibitions, business cards, and WeChat lead capture. If clients will search the company name or you need to bid, it is better to build at least a basic multi-page version, with a typical range of RMB 5,000 to 15,000.

On the website, is it better to list a phone number or WeChat?

Many Hangzhou clients are used to communicating on WeChat, but a phone number is still a trust signal. A common approach is to list both the phone number and a WeChat QR code, state the response time clearly, and avoid leaving only one salesperson's mobile number.

With no qualifications, can I write things like "industry-leading" for now?

Not recommended. Unverifiable rankings, scale, or promises can easily raise compliance and trust issues. You can write service scope, delivery process, and applicable scenarios, and add more once you have real materials.

If the company has just been registered and clients will search the company name before cooperation, it is advisable to first write the entity, office area, service scope, delivery process, and contact method clearly, then add real case studies. Prepare a budget of RMB 5,000 to 15,000 and a timeline of 2 to 4 weeks. If clients only close through platforms and do not search brand terms, there is no need to rush the website; first improve the platform store and WeChat lead handling. When delivering this type of basic website, Xiyue Company usually also first confirms with the client which content can be made public and which should wait for authorization before writing.