Xiyue Secures NCAC Copyright Registration for 3D Cartoon IP Yueyue

Shanghai Xiyue Creative Design Co., Ltd. (abbr.: Xiyue) has obtained the Work Registration Certificate issued by China's National Copyright Administration for its self-developed 3D cartoon mascot "Yueyue" (Reg. No.: National Work Registration No.2026-F-00129885). This marks a key milestone for Xiyue in brand visual development & IP protection.

Creation Background: Hybrid of Rhinoceros & Programmer Features

A specialist in creative design & digital solutions, Xiyue drew inspiration from its corporate name to build a one-of-a-kind character blending rhinoceros prototype with programmer elements. Built around a rhino figure integrated with coding icons and casual outfits, the mascot balances tech vibe and friendliness to embody the brand’s professionalism, reliability and dynamism.

Structured R&D Process

The R&D team refined the mascot via multi-phase elaboration to guarantee originality and professionalism:

1. Concept Draft: Finish initial sketches & specs; adopt chibi-style rhino design with rounded head, signature rhino horn and streamlined limbs for a cute yet neat silhouette.

2. 3D Modelling: Build base model on C4D; reshape the rhino into chibi proportions for smooth, instantly recognizable contours.

3. Detail Polishing: Outfit the character with brown hooded tee & grey shorts; add coding symbol "< / >" and proprietary brand logo on the chest to echo its software dev business. Fine-tune facial features including thick brows, round eyes and blush for a lively, approachable look.

4. Render Finalization: Tune material texture, lighting and color palette to deliver a finalized unified 3D artwork applicable across diverse brand scenarios.

IP Protection & Brand Value

Per certification docs, 3D Cartoon Character - Yueyue is categorized as fine art work with Shanghai Xiyue Creative Design Co., Ltd. as copyright owner. Completed on Mar 6, 2023 and first published on Mar 20, 2023, the artwork got official approval from China Copyright Protection Center under the Trial Measures for Voluntary Work Registration.

The official registration builds solid legal IP barriers and standardizes the firm’s intangible asset management. Going forward, Yueyue will be deployed on corporate promotion, product packaging, digital content and derivative merchandise, serving as Xiyue’s core visual icon showcasing innovation and expertise.

Xiyue states it will keep expanding original-content IP portfolio, fuel brand growth with premium creativity and roll out distinctive, sustainable creations for clients and the market.