FMCG Distribution Mini Program Solution

1. Industry Pain Points: Core Obstacles to FMCG Growth

In the traditional business model, the FMCG industry faces three major growth challenges, becoming key bottlenecks for brands to scale:

1. Fragmented Terminal Info: Multiple barriers exist between brands and sales terminals, preventing real-time sharing of first-hand market data. This leads to delayed awareness of terminal sell-through, inventory, etc., resulting in low decision-making efficiency.
2. Hard to Grasp User Needs: Brands lack direct channels to communicate with consumers, making it difficult to accurately capture real user demands. Product R&D often misaligns with market needs, hindering the launch of products that truly fit consumer preferences.
3. Low Consumer Loyalty: Brands lack effective user engagement methods, failing to build deep connections with users. This leads to low repurchase rates and weak sustainability of performance growth.

To solve these pain points, the FMCG industry is gradually adopting two digital business models: BC Integration and DTC. Distribution Mini Programs have become the core vehicle for implementing these models. Many FMCG brands have partnered with Weimob, achieving breakthrough growth through Distribution Mini Programs.

2. Core Solution: Distribution Mini Programs - Solving Pain Points in 3 Dimensions

Leveraging Weimob's tech and product capabilities, FMCG Distribution Mini Programs build a full-link digital management system from three dimensions: consumer experience, user ops, and channel expansion:

(1) Create Personalized Online Stores & Enhance CX with On-Demand Retail

Distribution Mini Programs help FMCG brands build personalized online stores, enabling synchronized management of product info across online/offline and full integration of order data. Consumers can order directly via the mini-program without visiting stores. Brands fulfill orders from the nearest terminal, providing "home delivery" on-demand retail service. This model breaks geographical limits of physical stores and optimizes the shopping experience, boosting conversion rates.

(2) Build Brand Membership System to Foster Loyal Fans & Increase Repurchase

The mini-program includes flexible membership management features, supporting single/multi-tier membership cards and unified omnichannel member management. Brands can use tiered benefits, points redemption, and exclusive offers to stimulate user activity and accumulate loyal members. Through refined membership ops, brands can deeply engage users, enhancing brand stickiness and fundamentally solving low repurchase rates.

(3) Expand Channel Network via Fission Distribution, Driving Sales with "Everyone as a Promoter"

The mini-program features fission distribution. Brands can use incentive mechanisms to guide customers, employees, terminal store owners, and others to become promoters, sharing product links for promotion. This "everyone as a promoter" model expands store traffic sources, continuously attracts new customers, and grows the brand's channel network through social fission, ultimately driving explosive sales growth.

3. Comprehensive Product Support for Digital Business Implementation

Weimob provides full-process product and technical support for FMCG Distribution Mini Programs, ensuring effective implementation:

1. Tech Foundation: Offers stable mini-program dev and O&M services, ensuring smooth online store operation and real-time sync of order, inventory, member data, etc.
2. Customization Capability: Customizes features like storefront pages, distribution rules, and membership benefits based on industry specifics and biz needs, adapting to various FMCG product scenarios.
3. Data Ops Tools: Includes data stats and analytics modules, allowing brands to view store traffic, distribution performance, member behavior, etc., in real-time, supporting business decisions.

4. Solution Value: A New Path to Digital Growth for FMCG

1. Break Info Barriers: Enable info exchange between brands, terminals, and consumers via the mini-program, solving the pain point of fragmented terminal info for more precise decisions.
2. Reach Users Precisely: Leverage the mini-program's user interaction and data collection capabilities to directly engage consumers, understand user needs, and launch better-fitting products.
3. Achieve Sustainable Growth: Combine membership systems with fission distribution to boost consumer loyalty while continuously expanding channels and customers, injecting long-term momentum for growth.

As a core tool for FMCG digital transformation, Distribution Mini Programs integrate BC Integration and DTC models, building a full-link bridge connecting "Brands - Terminals - Consumers". It is a key solution for the FMCG industry to overcome growth bottlenecks.