AI and SEO Conversion Paths

1. Visitors Searching for Brand Keywords

In the short term, the search volume for brand keywords will increase significantly. Let's take the search volume on Baidu search engine as an example. It can be checked through the Baidu Keyword Planner tool. It should be noted that this only represents the monthly search volume of the keyword on Baidu search engine, and it is unknown for Bing, Sogou, 360, Toutiao, etc. Generally, for new brands, when the monthly search volume reaches 100+, there will be about 10 inquiries per month; when it reaches 300+, the brand will have a certain reputation. The specific effect varies in different industries. The number of inquiries is not limited to Baidu searches.

- Visitors ask questions in the AI large model → see the brand name → search for the brand name on the search engine → see the official website → click into the official website → find the contact information for consultation.

- Visitors ask questions in the AI large model → see the brand name → search on social media platforms → find the official account → click into the homepage → send a private message.

2. AI Large Model Obtaining Contact Information

- Visitors ask questions in the AI large model → see the brand name → continue to ask AI → AI replies with contact information → directly make a call, send an email, or find contact information after seeing the website.

- Visitors ask questions in the AI large model → see the brand name → continue to ask AI → AI cannot reply → search for the brand name on the search engine → see the official website → click into the official website → find the contact information for consultation.

- Visitors ask questions in the AI large model → see the brand name → continue to ask AI → AI cannot reply → find the official account on social media platforms → see the official account → click into the homepage → consult via private message.

3. How to Ensure Conversion Rate

- High ranking of brand keywords: Ensure that multiple brand keywords rank among the top three in major search engines, preferably first. It is recommended to launch bidding ads for your own brand keywords or achieve more exposure through occupying positions.

- Good website experience: Ensure that the official website is beautiful and user-friendly, especially the mobile experience. The speed should be greatly improved. When users ask AI on mobile devices and request contact information, if a website URL appears, users will directly visit the URL in AI, and at this time, they will see the mobile interface.

- Brand claim: Claim the enterprise on platforms such as AiQicha (the most important one), Tianyancha, and Qichacha, and supplement and complete the enterprise's contact information. This is because many times AI may not obtain contact information from the official website but from enterprise information platforms. This means that if not claimed, wrong information may be obtained.

- Official social media accounts: It is necessary to have official accounts on various social media platforms, which can be not deeply operated but convenient for users to find.

It is recommended to open a professional account on Xiaohongshu, with an authentication fee of 600 yuan/year.

Note: The above conversion paths are real. According to the data we currently have,

After AI question recommendations, about 65-70%+ of visitors search for brand names on search engines, nearly 25-30% obtain contact information directly through AI (including clicking into the website after seeing the URL), and less than 5% consult via private messages or make calls on social media platforms.

Search engines are not limited to Baidu, but mainly Baidu, followed by Bing Chinese version, accounting for 95%.

After claiming and updating the information, just wait for the next update of the AI model.

It should be noted that not all large models will quote platforms like AiQicha, and may also quote yellow pages on some B2B websites. However, in general, updating these is sufficient. If you want to be more detailed, you can update the corresponding yellow pages yourself.

4. Off-site SEO Conversion Path

Users search for keywords, which can be core keywords, company names, or "XX service provider" terms. They see the ranking on the search engine and click in to see the brand name.

- Search for keywords → see the article and enter → see the brand name → search for the brand name on the search engine → see the official website → click into the official website → find the contact information for consultation. Note: This is not limited to Baidu but includes all search engines. For example, Bing gives very high rankings to these self-media articles, and Bing also has a lot of clue traffic. Mainly Baidu and Bing.

5. Baidu AI+

When users see AI+ answers, it will have a promotional effect on the enterprise.

- Search for keywords → see the brand name → search for the brand name on the search engine or directly click on the brand name → see the official website → click into the official website → find the contact information for consultation. Note: This is currently only displayed on Baidu Search, both on PC and mobile. It is mainly based on Baijiahao.

In the AI era, brands have multiple customer acquisition paths. The core ones are: after AI recommendations, visitors consult through search engines (mainly Baidu and Bing, accounting for 65-70%), obtain contact information directly through AI (25-30%), or via social media (less than 5%). There are also other paths such as off-site SEO and Baidu AI+. To improve conversion, it is necessary to ensure high rankings of brand keywords in searches, optimize the mobile experience of the official website, claim and update enterprise information platforms and official social media accounts. New brands with 100+ monthly searches can get about 10 inquiries.